Green IT in 2009

The Top Ten Predictions for Green IT in 2009 are based on Gartner’s view that the combination of economic meltdown and Obama’s commitment to eco-friendly policies will drive a signficant increase in Green IT activities and investment in 2009. Our recent Best Practice Report (Green IT: Reality, Benefits and Best Practices) focused on the economic benefits that corporations can derive from embracing Green IT – not just in terms of customer take up (and, frankly, I suspect that a ‘green label’ won’t attract much of a price premium in recessionary economies – watch organic farmers, for instance, reduce their organic output to match the reduced budgets of their customers) but, far more importantly, in terms of cost-reduction. Green IT in 2009 will be interesting to boards of directors because of the opportunity for significant reductions in power and utility costs.