The ITG Social Media Governance toolkit helps organisations create an effective governance structure around their social media activities. Social media is, for many organisations, a critical part of how they speak to customers, partners and stakeholders; for others, social media are a dangerous distraction.
Dealing effectively with social media requires a joined-up approach that is aligned with the objectives and risk appetite of the business – a governance approach. I strongly believe that today’s organisations will serve themselves better by adopting social media within their corporate communications strategy, embracing the culture and distinctive attributes of social media and, through effective social media governance, ensuring that the risks are controlled – not simply avoided.
